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Category Archives: Internet Marketing

Google Updating Maps for Your Handsets

May 24, 2011 Daniel Morris

Good news for all who use their mobile to browse. If you now search for maps.google.com, you will surely see the difference. It will be one of the perfect Mobile marketing solutions for your company. It will provide you with a high featured browser experience than ever before. When you are in search for your location, it will give you a feel similar to the application, or the desktop version.

mobile marketing solutions

It really doesn’t matter how you are accessing the data, it is the company that will look for the easiest method in the fastest way for you to search for the same.

When the user signs in to the location, then in that case starred locations and My Maps are easily accessible, just like to that of the desktop version. You can also get the clickable icons; it will help you to spot out the popular business sectors.

In short, get the mobile application with the counterpart of the desktop browser. It is one of the most efficient business solutions, for your clients to come to know about your company.

Ghonim – the most influential guy of 2011

April 28, 2011 Mark Smith

A news I came across “money . cnn . com” – about a sudden disappearance of a Google employee from Egypt. Strange but true!

The Google executive Wael Ghonim disappeared. The recent news releases commented that he has been kept detained and blindfolded too by the Egyptian state security for almost 2 weeks.

The story goes as – Wael Ghonim left Google to set up a technology based NGO that is for the help the poor of Egypt to fight poverty and to impart education. Protests broke out against Hosni Mubarak, where Wael Ghonim took a very active part by his posts in the TWITTER and FACEBOOK too. And social media did the wonder and helped in galvanizing the uprising. He aimed at getting almost everyone in the street (as told CNN’s Ivan Watson)

Revolution 2.0 he called it – “the internet revolution”

However his sudden disappearance questioned his safety. Even Google ensured his job in the Company. But the result was a just a Thanking message for the effort that Google made to search for him. He also pointed himself as a lucky guy for working with such a caring unit. But he also tweeted not to include him in the revolution anymore…but he became the most influential soon after his disappearance.

No idea where is he… but want him to come back and show this courage again and again. This can influence young hearts to take daring steps.

Thanks for your courage Ghonim!

Facebook – Few Parameters

April 27, 2011 Louis Trevor

The social media is one of the most important methods of marketing and getting a grasp of the online market. Beside LinkedIn, Twitter, Facebook is also playing a major role in getting the market value.

When you are thinking to opt for the Facebook – FB (it’s the pet name to its users), there are few parameters that you must consider –

Group Build – this is simply the heart of FB. Your marketing will depend upon how you get connections. Make the group that helps you to represent your business essence. Try to motivate your friends to the discussion boards.

Fan – in the fan page all the consumer actions are taken. Interactions of the users, promotions, feedback all from the real people you can get with the help of Fan Page. Traffic generation is possible with this. From the SEO point of view too, Fan page is a great add-one.

Refresh… add something new and interesting – always set your page so that every day the people visiting your site will get something new. News, videos, pictures, friendly quizzes, some recent release that must be interesting to put comments… anything you can choose to update your profile regularly. Just never think of doing something that makes people to get bored from your site.

Use of landing page – it is simply a must for the new users. I agree to the fact that your wall must contain all the product detailing, reviews, but what if the new users get baffled up seeing all at once? The simple solution is to land in a page dealing with the activities of your business and then to your wall TO KNOW MORE…

Forum – the discussion forum is a very useful platform, where you can speak about your product and get a feedback…sometimes negative feedback also helps!

News feed – your users do have other works too than checking your wall every time. So, just put short briefing as the news feed that can be read all at once. You can also think of adding the common FB features like –“Comment” “Like” or “Share”.

Paid adverts – It does wonders! I am not neglecting the keyword and targeted users issue, but if you can promote this in a right fashion like posting your add in the page mostly used by your users, you will get the results in no time.

Latest Trends in Internet and Mobile Advertising

January 12, 2011 Louis Trevor

The trends of advertising keep changing from time to time. The changing requirement of time demands deployment of more updated and effective means of marketing. Internet Advertising and mobile SMS advertising are becoming the two most effective means of advertising in the market. Effective, efficient and cost friendly in nature these two modes of marketing have become hot tools for various advertisers.

Internet Advertising- What is it all about?
Internet Advertising means the online promotion of a particular product, service or idea by a digital or online advertising agency. Banners and PPC advertising are the two most popular forms of this type of marketing. Various digital agencies deploy these two forms of advertising to promote their client’s product, brand or service to the target audience. Other types of Internet Advertising include pay per call, pop-up advertising, SEO, pay for inclusion, affiliate marketing etc.

Mobile SMS Advertising: What is it all about?
Mobile SMS Advertising is a form of advertising through cell phone or wireless phones or other mobile devices. Mobile sms advertisingconnects you to your targeted audience in an effective manner. Mobile is used by almost every individual and hence this type of advertisement is personal in nature. Another advantage of mobile marketing is its immediacy. Nowadays we are also having Mobile Website Design. This type of promotion is becoming the most successful type of marketing during recent years.

Features of Internet and SMS advertising

Lets have a look at some of the features of Internet and SMS advertising:

Cost effectiveness: Internet and SMS marketing is cost effective in nature and also provides inherent measurability. Within a nominal budget you can reach out to your target audience and deliver your message effectively.

Interactive nature: The call to action or reply back facilities of Internet and Mobile marketing provides an interactive option to its target audience.

Digital portfolio: Through Internet marketing in particular you can avail of a digital portfolio for your company or organization which is a smart move. Online presence is becoming a need and important for almost every organization or business firm.

Effective reach: Effective reach to its target audience is another striking feature of Internet and SMS marketing. Easily accessible in nature, both these tools of marketing render effective reach to its target audience.

Source: bestarticlesonline dot com

PPC Management – Dos & Don’ts

January 08, 2011 Grace Hampton

ppc

However, genius we might think we are at our PPC management, we do make some MAJOR errors that ruins the chances of success of our PPC campaigns. You invest a lot of money into it and you end up with nothing. That’s called bad business. And that’s exactly what happens to lot of newcomers in this crazy wicked online biz world. They come to know about the promises of the PPC marketing and they jump into the bandwagon. But seldom do they know how to wear their seat belts properly, unless they are guided by some company who specializes in helping people wearing the seat belts and in turn, a smooth ride, in exchange of exorbitant rates.

But you don’t have to pay such heavy prices to start with your PPC campaigns. Here’s a list of few basic mistakes that you need to avoid when you are into PPC management.
Keywords – These are the ‘key’ to success of your PPC campaigns and undoubtedly the most important factor to look after, in your PPC management process. Go for strong, emotion-appealing words or phrases that your demographic market uses to search in the search engines. Going for the long tail is not needed, according to me. You will automatically be yanked up in the first page of search results, depending on your bid. If you are aiming at the long tail keywords, you are being specific and that might lose some percentage of your traffic. So, going for the most competitive keywords will be profitable. Then again, it does depend on your budget and exact need as well. Think it through.

Ad copy – Some people just don’t know how to create well structured, mind appealing PPC ad copies. Just putting your keywords in any haphazard fashion isn’t going to get you any results. You got to put some emotion into it. People will feel when they read it. It makes you into PPC ad copy stand out from the rest of your competitors.

Landing page – Let’s just imagine you are the surfer. You want to find good dating books to buy. You find some PPC ad and you click on it, and you are led to some online dating service. What would you do? You would leave that site immediately. Give them what you promise to them, what they want. Don’t hoax.

Finally, test, test and test. You should try out a lot of variations. Stick to what works and dispense with whatever seems to be crap.

Source : bestarticlesonline dot com

10 Important SEO Tips To Reach The Top

January 04, 2011 Daniel Morris

Let us look at some tips and tricks to get your website found in major search engines like Google, Yahoo, Bing, etc. -

Best bet is to use your existing domain/website: Do not purchase a new domain unless you have to. The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.
Optimize your site for your target audience, not for the search engines. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those “someones” are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don’t know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.
Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as KeywordDiscovery, Wordtracker or Google’s Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as “travel” or “vacation,” as they are rarely (if ever) indicative of what your site is really about.
Design and categorize your site architecture and navigation based on your keyword research. Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let’s say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they’re looking for. Are people looking for toys to fit their child’s stage of development? (Look for keyword phrases such as “preschool toys.”) Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site’s navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.
Program your site to be “crawler-friendly.” The search engines can’t fill out forms, can’t search your site, can’t read JavaScript links and menus, and can’t interpret graphics and Flash. This doesn’t mean that you can’t use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You’ll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site.
Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible. Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they’re going to find once they click through. Don’t make them guess what’s at the other end with links that say “click here” or other non-descriptive words. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you’re pointing to by using its main keyword phrase.
Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market’s needs, and make sure it’s copy that the search engines can “see.” This is a crucial component to having a successful website. The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. This copy shouldn’t be buried in graphics or hidden in Flash. Write your copy based on your most relevant keyword phrases while also making an emotional connection with your site visitor. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages.
Incorporate your keyword phrases into each page’s unique Title tag. Title tags are critical because they’re given a lot of weight with every search engine. Whatever keyword phrases you’ve written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it’s on, while also using the keyword phrases people might be using at a search engine to find your stuff.
Make sure your site is “link-worthy.” Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site’s overall link popularity. You can go out and request hundreds or thousands of links, but if your site is not good enough, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking.
Don’t be married to any one keyword phrase or worried too much about rankings. If you’ve done the above 9 things correctly, you will start to see an increase in targeted search engine visitors to your site fairly quickly. Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffic, sales, and conversions. (You can sign up for a Google Analytics for free, which easily tracks and measures those things that truly matter.)