Apple admitted the fact of its storing the data (location information). But they commented that the uncovered date files is not the log of the location of the phone, rather it is the Wi-Fi hot spot list along with the location of the cell towers. This will help the cell to locate itself without depending on the GPS satellites.
Phone tracks the location – known to all of us. But what are they doing with the collected data is where the controversy lies! Google and Apple didn’t put any respond the FoxNews . com, who demanded for some additional information regarding the same.
However Apple commented that neither they tracked the iPhone’s location nor having any plan to do so. Then the question is – what about the location data iPhone users are seeing? Well as the Apple states – it’s nothing but the crowd sourced database of the cell towers and the Wi-Fi hotspots.
“This data is not the iPhone’s location data — it is a subset (cache) of the crowd-sourced Wi-Fi hotspot and cell tower database which is downloaded from Apple into the iPhone to assist the iPhone in rapidly and accurately calculating location,” as the statement explained.
It is just to provide the improved traffic service to the iPhone users in next few years for which Apple is on the track to collect the traffic data and building the traffic database- crowd sourced one (It is totally the same argument Google put forward in 2009).
The company also added their release of the iOS will add a new feather to the protection layer and the cache will also be encrypted.
Will this help internet marketing companies even more? How will iPhone Software developers react to this?