Following are some important tips for a web site design company designer while he or she is on the assignment of creating a compelling web page design for a client -

• Know your audience

Know the characteristics of the audience of the site you’re building. If they are propellor-heads, they might browse in Unix on a 21 inch monitor. Or if they are more conservative they might have a 12 inch monitor running Internet Explorer 3. If you design a website that suits your audience, your customer won’t be complaining to you later.

• Test test test – as many times as necessary !

Test your web designs in every browser and OS combination that you can get your hands on. Emulators work if you have no other choice, but there is no substitute for hands on experience.

• Don’t forget resolution

Browsers and OS are important, but if your readers and customers are browsing on a smaller screen than you design on, they could be unpleasantly surprised.